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' The world of Moyarta '


Easter Entertaining at Home with Moyarta

Wednesday, March 27, 2013

Easter is always such a fun and happy time to entertain at home. Chocolate eggs, a delicious menu of roast lamb with early Autumn vegetables, egg hunts in the garden and happy family times. Easter brings plenty of colour inspiration for setting a beautiful table as there are so many coloured eggs and other decorations to be found at this time of year.

We love planning and decorating a beautiful table for entertaining at home and wanted to share with you some photos as a little bit of inspiration for your Easter entertaining.

We chose bright shades of pink for our theme and carried this across the table through the use of pink limogue plates and beautiful Le Jacquard Francais linens. We added our little Moyarta jeweled napkin rings and filled ceramic bunnies with a couple of mini pale pink eggs.

Our centerpieces on the table were antique silver baskets filled with hand dyed eggs in lovely shades of pink. We used little sprigs of fresh herbs from the garden in the dying process to make patterns on our eggs and to turn each one into a little art creation of its own.

We love to mix in vintage pieces with new ones on the table and chose pale pink American vintage wine glasses by Fostoria and a beautiful pale pink Vaseline glass bowl with a frilled edge that held our freshly baked hot cross buns when they came out of the oven.

We carried our pink theme across the dining room and created a pink Easter display to sit on our sideboard. We used different types of flowers in small vases as well as little dishes of eggs in coordinating shades. The pink vase is again an American vintage piece made by Fenton.

To finish off our gorgeous Easter lunch (and because we still hadn’t had enough chocolate of course!) we had luscious double layer chocolate ganache cake with sparkly pink eggs on top. 

Happy Easter entertaining everyone from all of us at Moyarta.

Moyarta at Life Instyle Sydney 2013

Wednesday, February 27, 2013

The Life Instyle is a unique trade only event that enables companies like Moyarta to showcase their designs to a wide range of retail buyers, design professionals and lifestyle media journalists.  Held twice a year, the organizers of the show describe Life Instyle as follows.  Life Instyle is a unique, trade only event dedicated to showcasing products that demonstrate creative excellence and design within a beautiful shopping environment.

Only our second time at the fair, Moyarta participated recently in the Sydney 2013 Life Instyle Fair held in the Royal Hall of Industries and the Horden Pavilion. We had the wonderful opportunity to meet with existing and new customers as well as media and design professionals. As the fair is a trade only event, we thought we would share some photos with our blog readers of our exhibit and what it’s all about.

We look forward to following up with all the new people we met during the fair and thank you to everyone who stopped by to look at our collections and chat with us about what they were doing and what they were looking for at the fair.

We are already looking forward to the next fair; Life Instyle Melbourne to be held in August and to launching our new look exhibit for the show.

Introducing Our First Lacquerware Collection - Handmade Lacquered Napkin Ring Boxes

Monday, October 15, 2012

We are excited to introduce our first lacquerware collection of gorgeous table accessories to Australia, all made exclusively for Moyarta.  These beautiful hand made and hand lacquered boxes contain 6 super glossy napkin rings that co-ordinate perfectly with our fine embroidered linen collections.

With coat after coat of high gloss lacquer, the rings look amazing on the table and are made completely by hand exclusively for Moyarta. The beautiful box can be used to keep the rings in or even used as a jewelry, cufflink or trinket box.

Available in 10 beautiful, glossy colors, you can find them online now in our Moyarta eBoutique.

Afternoon luncheon in a sunny courtyard: gorgeous Moyarta linen and accessories

Monday, July 23, 2012

We recently organized a small event in a gorgeous Sydney courtyard for a sunny afternoon luncheon. The table theme or tablescape was built around our Moyarta fern linens and coordinating green accessories.

We wanted to share some of the photos from the shoot with our readers.

We used a combination of different types of green glassware to coordinate with our fern embroidered dinner napkins, green woven placemats and matching jewel flower napkin rings


The little green sherbert glasses in the center of each place setting are Ameriacn vintage Federal glass. The darker green champagne flutes are new and we felt the contrasting shades of green looked fabulous on the table and highlighted the shading of greens in the embroidery of the napkins.

Click here for the links to the napkins, placemats and napkin rings in our Moyarta eBoutique and happy table planning.

Moyarta Interview for the Life Instyle Blog

Sunday, July 22, 2012

We were recently interviewed for the Life Instyle Blog, as part of the lead up to our exhibition at the Life Instyle Fair.

The fair is a boutique trade event where Moyarta will be showcasing our collections of linens and table accessories to visiting retailers, designers, stylists and journalists from the interiors and decorating fields.

This will be our first boutique trade event and we are thrilled to have been accepted to participate.

Read our interview on the Life Instyle blog here.

Autumn Entertaining - using seasonal produce as inspiration for the perfect table.

Sunday, May 27, 2012
Inspired by our years of living in America’s North East, surrounded by the spectacular colours of the fall, we decided to put together some ideas for seasonal Autumn entertaining not only for our own enjoyment but as inspiration for our Moyarta readers as well. A beautifully decorated table using the fall colour pallet along with a wonderfully tasty and aromatic menu. Now as Autumn is upon us here in Australia and the weather is getting colder, it’s the perfect time to be setting an Autumn inspired table, creating a wonderful seasonal menu and inviting friends and family around for a cosy harvest feast.

Vermont foliage in the fall.

There’s something very satisfying about going to a local farmers market or even visiting a farm or orchard and picking out the freshest produce, directly from the grower in order to create a special seasonal menu.  Throughout the North East during the fall, roadside markets selling pumpkins and squash can be found everywhere as the country gets ready to decorate for Halloween and Thanksgiving.

Roadside farmers market in Vermont, USA.

We are fortunate to be close to the wonderful Northside Produce Market here in Sydney that is held on the third Saturday of every month.  On our recent visit, we sourced fresh fruits and vegetables, cheeses, wines, meat, flowers and eggs all directly from growers all over NSW.  Totally inspired by what we found, we created our beautifully fragrant Autumn Butternut Squash and Apple Soup (contact us for the recipe).

We also recently found out about the wonderful Locavore fresh produce guides.  The guide has been produced for Victoria, with the NSW version coming in Spring 2012.  The guide is a wonderful resource for sourcing seasonal produce directly from growers and should provide plenty of inspiration for seasonal cooking:

Next on the list was creating our Autumn table using accessories in all the colours of the fall.  Here’s a picture of our table.  We used linen and accessories in varying shades of orange, green and gold.

We’ve put together an inspiration board for putting together an Autumn table using the same colour pallet.  Our board uses coloured linens from Sferra, beautiful china and glassware from some of the world’s finest brands as well as accessories available from Moyarta.

Source Guide:
1. Sferra Festival Linens, available in tablecloths, napkins and placemats.  Colours shown are Paprika, Sunset, Brick and Sage.
2. Bernardaud Frivole after dinner cup and saucer.
3. Wedgewood Dynasty Soup Bowl.
4. Moyarta Olive Woven Placemat.
5. Medusa Soup Ladle by Versace.
6. Kim Seybert Glassware.
7.  Moyarta Lime Flower Burst Napkin Ring.
8. Kim Seybert Herringbone Napkin.
9. Kim Seybert Celedon Spider Burst Napkin Ring.
10. Havilland Laque De Chine dinnerware.

So cosy up with friends and family, a steaming bowl of soup and enjoy a long relaxing Autumn afternoon entertaining in style.

Enter To Win. Moyarta's Festival Linens Giveaway.

Saturday, April 14, 2012

How To Choose The Perfect Colour for Your Table Linens - The Sferra App

Wednesday, April 11, 2012

Firstly, who would have thought that it was possible to even find table linen in 101 colours and secondly, who would have thought that there would be an App developed just to help you choose your colour.

Well, we are here to officially tell you that all things are indeed possible.

Moyarta have recently become the exclusive Australian stockists of the fabulous Sferra Festival linens that are available in 101 beautiful and vibrant colours. Beautiful quality, hemstitched linens made exclusively for Sferra in Europe using exceptional linen from Lithuania.

You might wonder, how on earth one would choose from such a dazzling selection? This is what the Sferra Linen Colors App is for.

It’s simple really. The App is designed for iPhones and iPads so all you have to do in order to get started is download it from the iTunes App store.  It’s fun, free and will only take a couple of seconds.  Use the App to take a picture of the dinnerware (or décor) you are trying to find the perfect linen colour to coordinate with and then let the App suggest which colours might work best.


Here are a couple of demonstration videos with Newell Turner, Editor in Chief of America’s House Beautiful Magazine and Martha Stewart to show you how it works and to help you get started. 

The Martha Stewart Show - Featuring Paul Hooker, President of SFERRA from SFERRA on Vimeo

Linen Colors by SFERRA demonstrated by Newell Turner and Brad Ford from SFERRA on Vimeo

Don’t forget though, Moyarta has samples of each of the 101 colours in our Mosman showroom and we would be only too delighted to show you.  We will help you select the perfect colour for your table.   Call or contact us to arrange a time to come and see us in the showroom.

Introducing Festival linens by Sferra: Tablecloths, Napkins, Placemats now available in 101 Gorgeous Colours

Tuesday, April 10, 2012

Are you tired of always using the same napkins on your table?   Is the beige and white colour pallet we see in all the stores becoming a little old?   Have you often wondered where to go to find the perfect colour tablecloth, napkins or placemats to go with your beautiful china? 

Well if you answered yes to any of these questions, then we have just what you need.  We are delighted to announce that Sferra’s Festival linens are now available through Moyarta in Australia and come in an amazing array of 101 colours. 

That’s right! 101 fabulous and vibrant colours.

Dinner Napkins, Cocktail Napkins, Tablecloths, Runners and Placemats all available in 101 different colours.

Moyarta carries in stock, the cocktail napkins, dinner napkins, placemats and various sized rectangular, square and round tablecloths in white.    So if you need a gorgeous basic white linen tablecloth, we have you covered and you can have it delivered right away.

Insert Photo of Moyarta’s stack of white tablecloths etc. 

All these items can be ordered in whichever colour you choose with a 2 to 3 week delivery time. All you have to do is select your colour from our Festival Colour chart ( insert link to colour chart) and order here ( insert link to napkins) and we will take care of the rest.

We are loving Hydrangea and Marine and Peacock and Cottoncandy…… which one to choose? The list goes on and on…….. enjoy…..

Use the Sferra Linen App now from the iTunes App Store to help you choose your linen colour, as demonstrated in the the video below or contact Moyarta for assistance.

Linen Colors by SFERRA App Video from SFERRA on Vimeo.

Learn more about the Linen Colors by SFERRA App with this exciting and informative video

Moyarta Launches Sferra Fine Linens to Australia

Monday, April 09, 2012

We are absolutely thrilled to bring the beautiful table linens of Sferra Fine Linens to Australia.  Internationally renowned for their exceptional quality, these luxurious linens in a wide variety of colours will help to set the theme for any elegant table.

Firstly though, a little bit about the company. Based in New Jersey, USA but originally founded in Venice in 1891 by Gennaro Sferra, Sferra Fine Linens soon set a new standard for luxury fine linen. The first Sferra factory was opened in the shadow of the Rialto Bridge in Venice in 1905.   Gennaro’s intricate Venetian lace cuffs and collars were prized and coveted, and as the turn of the century approached, Gennaro expanded his market to the United States.  Traveling regularly in the U.S., he found his ideal clientele in the grand seaside resorts of the “Gilded Age” that dotted the East Coast from Maine to Palm Beach.

Our favorite Gilded Age “Summer Cottage” located in Newport, Rhode Island

Gennaro relocated his company and family to the United States permanently in 1912 and opened a store on Fifth Avenue New York selling luxurious linens as well as fine laces and intricate embroideries. He returned by steamer to Europe twice a year in order to work on new collections to the ever expanding range.

The next generation saw Gennaro’s two sons, Enrico and Albert, further expand their father’s collection to include the most luxurious European linens of the day–renowned double damask from Ireland, Alençon laces from France, and beautiful embroideries from Belgium and Switzerland.   In 1977, the company was sold by the Sferra family to Paul J. Hooker. Since that time, the company has expanded and secured it’s reputation as a leader in the luxury linens industry. Sferra Fine Linens are now sold throughout the United States and Europe. Their reputation for using only the finest quality fabrics and threads has seen their collections selected by leading hotel chains as well as being used in the White House and many other fine homes throughout the world.

Moyarta is excited to be bringing these fine linens to the Australian market. Beginning with Sferra’s Festival Linens in a staggering range of 101 amazing colours we can now help our customers to match their linen colours to their favourite dinnerware, their home décor or to any colour pallet of their choosing. Tablecloths,  dinner napkins, cocktail napkins and placemats are all available in 101 vibrant colours.

Click here to read more about the history of the Sferra Fine Linens company and also browse their collections. Don’t hesitate to contact Moyarta if there is something from Sferra’s other collections that you see on the Sferra website and would like us to order for you. There is a wide collection of table linens as well as bed and bath and gift collections.

The History of the Sferra Company